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Best Life Insurance Companies You’ve Never Heard Of

Could it really be true that you’ve never heard of some of the best life insurance companies? The answer might surprise you. Although there are a handful of life insurance companies that most people have heard of – such as MetLife,Prudential,Transamerica, or New York Life, it doesn’t necessarily mean they are the best companies for you. In this blog post I’ll list some excellent life insurance companies you probably never heard of, discuss criteria for choosing a life insurance company,and when it would be appropriate to choose companies like MetLife or Prudential. You can also compare rates using our quote tool below this paragraph, or keep reading for more on the best life insurance companies you’ve never heard of.

Life Insurance Brand Names Don’t Matter

When it comes to life insurance companies, “Brand” names don’t matter. So what does? Here is a list of criteria to look for when looking for the best life insurance companies.

1) Longevity–  There are many life insurance companies that have been around for 30,40,50 years and even over 100. These are the types of companies that are likely to be here for the next 50 years. Make sure the company you choose has a long term track record.

2) Financial Strength – You don’t want to a choose a company that is in financial trouble, so how do you figure out if a life insurance carrier has strong financials and assets? The good news is that you don’t need to dig into their financial records, there are independent companies that do this for you. Companies like A.M Best and S&P rate the financial strength of life insurance companies. A.M Best has an excellent reputation and rates life insurance companies using a letter system, for example A++ is the best rating, A+ is 2nd best, A is 3rd best and so forth. Look for companies that have an A rating or better.

3)Pricing – A company can be in business a long time and be financially strong, but not have competitive pricing. For example while State Farm and Allstate meet criteria #1 and #2 mentioned above, they aren’t as competitive when it comes to pricing.

4)Product – The company you choose should offer what you are looking for. For example while MetLife has a great reputation, they don’t offer a 25 year term policy. If that is what you are looking for, they will not be the best choice for you. If you are looking for a no medical exam company, you will want to choose from companies that offer no medical exam life insurance.

5)Customer Service – Service is an important criteria in choosing a life insurance company. Questions to consider are, is it easy to contact the life insurance company with customer service questions or issues. You can google the name of the company and see if you can find their website. Then find their “contact us” page and call them yourself. Do you wait on hold for 30 minutes, or do you get someone on the phone quickly? Check online reviews as well, however do it with caution – no matter which life insurance company you google, you will find a few people among the millions of customers a company has that go online and write a bad review of the company on sites like “Pissed Consumer”. If negative reviews are overwhelming than stay away from the company, however I wouldn’t make a judgement call based on just a few reviews.


Best Life Insurance Companies You’ve Never Heard Of:

Best Life Insurance Companies


Now that we have some criteria to evaluate companies let me introduce you to some excellent companies you may not be aware of:

SBLI (Savings Bank Life Insurance Company of Massachusets)

In business since 1907, and a A.M Best Rating of A+, SBLI has over $125 Billion of life insurance policies in force. They offer very competitive term life insurance rates and have an A+ rating from the Better Business Bureau.

Protective Life Insurance

Like SBLI, Protective Life was founded in 1907 as well and has an A+ rating from A.M Best. Protective Life has over $427 Billion in life insurance policies in force and also has an A+ rating from the BBB (Better Business Bureau). I recently wrote an article about the competitive advantage that Protective life has when it comes to term life insurance policies – I suggest you read it. Protective also has excellent rates for Term and Guarantee No Lapse Universal Life policies.

Banner Life

Banner Life’s history dates back to 1949 when they were formed as part of the group that is now GEICO. They eventually spun off and are now owned by Legal & General – a U.K company that has been in business for over 300 years. Banner has over $456 Billion of life insurance policies in force, and an A+ Rating from A.M Best (which is considered Superior). Banner also has very competitive pricing especially for Preferred rates and in high risk life insurance and an A- BBB rating.

American General

American General has been in business for over 160 years and has served over 13 million customers. An A+ rating from the BBB and an A Rating from A.M Best (Considered Excellent) makes American General a worthwhile company to consider. American General is one of a handful of companies that offers 25 year term life insurance. Besides their competitive rates, American General can also be a good choice for high risk life insurance. In addition, American General also allows Cigar smoking up to once a week while still offering Preferred Non Tobacco rates.


What about Brand Name Life Insurance Companies?

At, besides offering the 4 companies I mentioned above, we also offer all the major life insurance carriers, like Prudential, MetLife, ING, Transamerica, and Mutual of Omaha, just to name a few. So are we saying that you should not consider them? Absolutely not. We are saying that the 4 companies we mentioned earlier are companies that you should also consider.       metlife

There are many times when we recommend MetLife, Transamerica, ING or Prudential. Sometimes it’s because for a particular age and coverage amount one of these will have the best rate. Other times its because there is a specific reason to use them. For example ING offers one of the best rates for Scuba Divers. Prudential allows you to chew tobacco, smoke a pipe or cigar, as well as marijuana smokers all with Non Smoker rates. They will always have the best pricing in these cases. MetLife is an excellent choice if you have type 1 diabetes, or epilepsy for example. Transamerica is unique because they offer coverage for as little as $25,000 and also offer no medical exam life insurance.

The bottom line is that choosing the best life insurance company can seem daunting. Our expertise is in helping you find the best choice for you – helping you get approved at the best possible rates with high quality companies.

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Liran Hirschkorn

Liran Hirschkorn is the founder of His mission is to help individuals across the country in finding the best rates on life insurance as well as helping individuals with high risk life insurance.

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